Press Release: Emma Watson announces The Book Fairies’ worldwide Little Women activity

Emma Watson has announced that starting today, book fairies around the globe are hiding over 2,000 copies of Louisa May Alcott’s classic novel, Little Women. The Book Fairies hide books every day, each adorned with a sticker which reads ‘Take this book, read it & leave it for the next person to enjoy’. In anticipation of the release of the new Little Women movie, in which Watson stars as Meg March, book fairies are celebrating the novel and delighting book finders along the way.

Every copy of the novel that The Book Fairies are hiding over the next few days contains hidden within the pages, a note from Emma herself. In the note, which was handwritten, Emma talks about her enjoyment of being in the film, and hopes that the finder enjoys the book, mentioning also the campaign hashtag #LWBookFairies.

© Photo by: Cordelia Oxley. Available for use with credit.

The worldwide book-sharing project, The Book Fairies, leaves books in plain sight for lucky strangers to find, read and then share again.  Launched on 8th March 2017 in 15 countries, the project has since grown into over 100 countries – and the number of book fairies in action is close to 12,000. Even the iconic stickers are now produced on mass in 10 different languages, with the shared hashtag #ibelieveinbookfairies. Book fairies operate every day and will be out in full force for this Little Women campaign. 

As part of the Little Women activity, The Book Fairies are working with Sony Pictures to share copies of the film tie-in edition of the book, featuring photographs from the film. On top of this, publishers around the world have donated copies of the classic, and as a result, a total of 122 different editions of Little Women will be hidden during the campaign. 150 book fairies in 38 countries are part of the effort, each finding public places in which to leave the books. They will share photos of the books being hidden on social media, and you can see all of these collected on the worldwide accounts.

Cordelia Oxley, Book Fairy in Chief:

“Like many people, I’m excited about the release of the new Little Women film, as I have loved Louisa May Alcott’s novel since childhood. The joy of seeing the book fairies join forces for a campaign of this magnitude is life affirming. It’s been months in the planning and we are all looking forward to seeing the books reach their readers”.

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