PRESS RELEASE, UK: Book Fairies With Pride 2021 Launch

Book Fairies with Pride is back, launching by Hiding 400 Books Around the UK!

Book Fairies’ Pride Press Release

Headline: Book Fairies with Pride is back, launching by Hiding 400 Books Around the UK!

Lead: The Book Fairies are working with publishers to launch this year’s ‘Book Fairies with Pride’ activity on Sunday. There will be rainbow ribbons aplenty with the books dressed up to celebrate LGBTQIA+ authors and storylines!


The Book Fairies, known for hiding books in public places for lucky finders, are gearing up for a large-scale, 400 book event to launch their Book Fairies with Pride activity for the summer. This #BookFairieswithPride event is a great way to kick-off the annual, summer-long activity! Book fairies all around the UK will be spending Sunday 13th June hiding a variety of titles in public places and sharing pics of their hiding spots on social media. 

Sunday is just the launch event for the summer-long campaign which is in its third year, with additional books donated by World of Books, the secondhand online book seller, to be left around the UK over the next few months.

Keep an eye on and to follow the activity on Sunday!

The list of the titles The Book Fairies are preparing to hide:

  • The Scoop by Cat Walker (Red Door Press)
  • All Men Want to Know by Nina Bouraoui (Penguin Random House)
  • The Secret Life of Albert Entwhistle by Matt Cain (Headline Publishing Group)
  • Gender Euphoria by Laura Kate Dale (Unbound Publishers)
  • Plain Bad Heroines by Emily Danforth (HarperFiction)
  • Love is for Losers by Wibke Brueggemann (Macmillan Children’s Books)
  • The Accidental Diary of B.U.G by Jenny Carney (Penguin Random House)
  • Love Frankie by Jacqueline Wilson (Penguin Random House)
  • Julian at the Wedding by Jessica Love (Walker Books)
  • All Our Hidden Gifts by Caroline O’Donoghue (Walker Books)
  • The View Was Exhausting by Mikaella Clements and Onjuli Datta (Headline Publishing Group)
  • My Daddies! by Gareth Peters, illustrated by Garry Parsons (Penguin Random House Children’s)

If you’re reading this and want to become a book fairy in your area, head to!

— end of press release —


This event is on Sunday 13th June 2021.

Company info:

The Book Fairies, based in the UK, have over 10,000 book fairies around the world. Working with publishers, TV and film promoters, authors and literary institutions, The Book Fairies’ main objective is to get books to new readers in fun ways. The Book Fairies turned four this March and is excited to start a series of theme days in 2021. Their website is

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