“You know I love a London boy…”

Dear Reader, The Book Fairies have been busy sharing copies of Look What You Made Me Do by Kat McKenna at locations mentioned by TAYLOR SWIFT today! Each book had a friendship bracelet attached, too! This book is a love story for the fandom era…

Who will be The Lucky One to spot a book today, 13th May? 😉

I’ll never walk Cornelia Street again…

I enjoy walking Camden Market in the afternoon…

The old Taylor can’t come to the ‘phone right now…

About the book:

What does it mean to be a FAN?

If you’re a Swiftie, you know that it takes commitment and dedication to be in a fandom. And there’s nothing more rewarding than sourcing Taylor Swift news and updates, anticipating new music and meeting fellow fans. But fan culture today is more intense than ever, from trolling to stalkers to online warfare.

So how did we get here? Discover the history of the first fandoms, the many Eras of Taylor Swift, the politics of celebrity and cancel culture, and above all: why being a fan is so special.

Featuring interviews with key Taylor Swift fans and celebrity culture icon DeuxMoi and the founder of Swiftogeddon, this book is the ultimate guide on how to be a fan.

You left me at a house by the Heath…

It doesn’t have to be Louis V up on Bond Street…

Took me back to Highgate…

When you jumped in first, I went in too…

Happy finders!

We were delighted to hear from so many Taylor Swift fans who enjoyed finding the books we left behind today! Here are some of our favourites…

Get your hands on a copy!

Kat McKenna’s Look What You Made Me Do is available NOW in all good bookshops! If you prefer to order your books online, you can click here to buy through Bookshop.org and still support independent booksellers around the UK.

Become a book fairy today

If our activity today has inspired YOU to become a book fairy, then absolutely please join us! Anyone, anywhere can join in and share their own books to spread the magic with others. To get started, order your first set of stickers here.