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June 2021


June 19 - June 26

We are SO EXCITED to have a whole week to celebrate independent bookshops! Which bookshop will YOU be visiting? 💚 What is #bookshopfairies? We decided that independent bookshops are just so cool that they need a whole weekend of fairy activity! We are encouraging book lovers worldwide to visit their local bookshop, post a pic of the goodies they get, post a pic of the shop and say what they love about them! GET READY!

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July 2021


July 10

This is such an exciting one, as it's the first theme day we even ran! Join us by sharing your favourite biographies and autobiographies! #BiograFairyDay

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July 24 - July 25

Join us for CRIME FICTION WEEKEND! If you have some great crime novels and want to hide them with the book fairies... now is the time 💚 Quite a few of us have crime fiction books to release all around the world and we would LOVE for as many book fairies as possible, in every corner of the world, to join in and share! 📚 Why? Because we are #bookfairiesincrime  ⚠️

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August 2021


August 7 - August 8

The Book Fairies are getting ready for our fifth treasure hunt!  ☠ What is Book Fairy Treasure? It's a worldwide attempt at a treasure hunt for book lovers. Have a look at all the activity from the last two years by using the hashtag #bookfairytreasure! 👑 How can you get involved? Save up some books for book drops this weekend (1st - 2nd August) and add a little extra magic. Maybe add a pirate symbol, or a gold nugget, or simply…

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September 2021


September 4 - September 5

We are SO EXCITED to celebrate #BookFairyClassics on 4-5 September, which will be our FOURTH celebration, and yes, we will be hiding classic books all over the world... and inviting you to join us 💚 We all have a book on our shelf that we come back to again and again. That book that you love and cannot stop reading. That book to which your favourite quotes belong. Yes, we are talking about classics. We have been reliably informed that…

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Happy Birthday Roald Dahl!

September 13

Happy Birthday Roald Dahl! Join the #FairyDahlCelebration to share his incredible stories!

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September 18 - September 19

Shout about comics and graphic novels, and hide them too! Use #ComicBookFairies to get involved!

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October 2021

#BookFairyLibraries – celebrating Libraries Week

October 4 - October 10

Libraries are pure magic. Trust us, we know. Where else can you find portals that will take you to a million different worlds? With friendly guardians of these portals? Libraries are places where children fall in love with books, teenagers find worlds to escape to and adults find life lessons and soul connections with authors from around the world. They are a gift that keeps on giving and now is the time for us to return the love. Join us…

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World Mental Health Day

October 10

Watch this space for how The Book Fairies will mark this day!

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October 25 - October 31

Are you ready for the FIFTH edition of #TheBookScaries? We are marking Halloween from 25th to 31st October by encouraging all book fairies to hide SCARY books, for both children and adults! Get creative with decorations, too! Last year, as well as the official book fairy sticker, we saw cobwebs, spiders, miniature pumpkins, and all sorts of other creepy treats hidden with some really scary stories. What will you come up with this year? Please share this pic along with…

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