The Book Fairies, in the UK and overseas, work with publishers and other partners to help promote the titles they are most excited about! If you’re a publisher looking for a unique way to create a buzz on social media, then maybe some book fairies could help 🙂
“It’s honestly the most magical thing I’ve ever seen on social media.”
– Lucy Strange, Author
How does it work?
The publisher chooses the title(s) they would like “book-fairy-ed” and gets in touch to arrange the perfect day for a campaign with the book fairies. From there, we can have a chat face to face, over the phone or over email to decide on quantities, where in the world you want the books hidden, and also if there will be a theme. You can see many blog entries of campaigns here. For other partners who are not book publishers, we tailor our activity to include sourcing the right books to include – and we can put bookmarks or postcards inside the book to tie the campaign together.
The book fairies then give you a list of addresses for you to arrange book delivery, and we start preparing the books with our stickers and often bookmarks and ribbon too!
“I’m convinced there’s no stronger magic than Book Fairy magic”
– Aisling Fowler, Author
Some testimonials from publishers
We can of course tell you that it’s AMAZING to run some activity with us, but here are some testimonials from people we have worked with!
“I had the most magical day out in Cardiff with The Book Fairies - not only were they the most lovely magical fairies to work with, they knew exactly the sorts of hidey holes to get the very best out of my book! Seeing all their work pop up all over social media was a real treat too!”
Will Millard
Author & Presenter
"I'm absolutely blown away by the Book Fairies- seeing copies of my book in all these beautiful places all over the UK was just incredible - and the thought of people discovering them and reading them... The pure excitement of it! It's honestly the most magical thing I've ever seen on social media."
Lucy Strange
Author
"Seeing the Book Fairies hiding bundles of the Fireborn series all across the UK made my publication day so wonderful. I'm convinced there's no stronger magic than Book Fairy magic and I feel so lucky they sprinkled some of it over my series! They are true wonders and the ultimate spreaders of bookish joy."
Aisling Fowler
Author
"As someone who likes to sneak around making mischief, I absolutely adored being a book fairy. It's the most fun I've ever had promoting my book!"
Sam Sedgman
Author
"The Book Fairies were delightful to work with and so helpful throughout the process. The campaign looked fantastic and we were so pleased with the result. Very much looking forward to many more campaigns in the future!"
Henrietta
Midas PR
"Thank you so much for your imaginative approach to this campaign, you've exceeded expectations in terms of how you picked up individual themes and lines from the plays and books to hide them in iconic and ingenious places, the little details have added to the magic of this campaign. Thank you fairies, you've not only inspired some team members to become fairies, helped us reach new audiences but also delivered sales as a secondary consequence too from the coverage."
Abbey
LAMDA
"The Book Fairies did an incredible job of promoting my book, flying all over the country and leaving it in special places for people to find and read. Their passion, enthusiasm and care was extraordinary, as well as their personal commitment to doing the best job they possibly could. I couldn’t be more grateful for their support and will never forget the magic of this day. My thanks to each and every book fairy for making this author very happy!"
Mel
Author
"We were thrilled with the Book Fairies campaign for The High House and it was delightful to see so many copies pop up in creative locations all around the UK in support of Jessie Greengrass's powerful novel on paperback publication."
Rachel
Swift Books
"We were thrilled with The Book Fairies campaign for bestselling author Ryan Holiday's 'Courage is Calling'. A great way to extend Ryan's call to bravery across London."
Rachel
Profile Books
"A brilliant campaign, the fairies went out of their way to choose locations that really represented the core themes of the book and it was beautiful to see the book being shared across the country!"
Maddie
Welbeck Publishing
"It was an absolute delight to launch my debut novel The Last Library with The Book Fairies. We had such a fun morning hiding copies around central London, and the buzz created by the photos and videos posted on social media was brilliant. For a story about kindness, community and the power of books, it really was the perfect way to introduce it to new readers. A huge thanks to all the Book Fairies who took part."
Freya Sampson
Author
"So easy to pull together such a wonderful project! There were Book Fairies in ever location we needed, and the photos which came out of the day were absolutely brilliant. Can't wait to work with them on another project!"
Jessica
MacMillan
Every campaign is different
It’s true, we’re not just saying that. We encourage publishers and authors to give us themes or ideas, and we will do our very best to make the campaign really stand out for them! If it’s a children’s book, we will find places where families hang out, if it’s a book set in a particular location, we will try to go there to take pictures and hide the books! The amount of personalisation we can do is almost endless so don’t hold back if you have a wild idea about how we could promote your title!
Other types of partnerships we’ve had include theatres, drama schools, restaurant chains, insurance firms, event organisers, The National Trust, museums, The Royal Family and more!
“I truly enjoyed leaving copies of books I think everyone should read”
– Greta Thunberg, Activist
Looking for something extra?
#shareyourfirstpage
https://www.instagram.com/p/B1ymeLMD2bO
A couple of years ago, we started using #shareyourfirstpage on social media. Now with over 3,000 posts on instagram, it’s grown into a bit of a trend! These posts generally are the most likely to receive comments like “I’m going to order this book!” as we get them into the very start of the story. Publishers can add this to their campaign, and it will feature on our worldwide accounts as well as local ones.
Unboxing Video
We can also do unboxing videos when the boxes arrive at the fairy door! We will let you know which fairy will be doing the video, so you have a chance to add some fun extras inside. One of our favourites has been with The Housekeepers – you’ll see why here…. https://www.instagram.com/p/CuHU-9jojLb/
“Book Fairy for a Day”
Book fairies LOVE meeting authors. If you work with an author who would like a chance at getting involved as a book fairy, hiding their own books, then we will help to make this happen!
