Working with Publishers

The Book Fairies, in the UK and overseas, work with publishers to help promote the titles they are most excited about! If you’re a publisher looking for a unique way to create a buzz on social media, then maybe some book fairies could help 🙂

How does it work?

The publisher chooses the title(s) they would like “book-fairy-ed” and gets in touch to arrange the perfect day for a campaign with the book fairies. From there, we can have a chat face to face, over the phone or over email to decide on quantities, where in the world you want the books hidden, and also if there will be a theme (for example, Chris Packham’s memoirs were left in nature sanctuaries and animal hospitals! Feel free to ask for more examples). You can see many blog entries of campaigns here.

The book fairies then give you a list of addresses for you to arrange book delivery, and we start preparing the books with our stickers and often bookmarks and ribbon too – often we even match the ribbon to the colour of the book cover!

Every campaign is different

It’s true, we’re not just saying that. We encourage publishers and authors to give us themes or ideas, and we will do our very best to make the campaign really stand out for them! If it’s a children’s book, we will find places where families hang out, if it’s a book set in a particular location, we will try to go there to take pictures and hide the books! The amount of personalisation we can do is almost endless so don’t hold back if you have a wild idea about how we could promote your title!

Looking for something extra?


A couple of years ago, we started using #shareyourfirstpage on social media. Now with over 3,000 posts on instagram, it’s grown into a bit of a trend! These posts generally are the most likely to receive comments like “I’m going to order this book!” as we get them into the very start of the story. Publishers can add this to their campaign, and it will feature on our worldwide accounts as well as local ones.

Unboxing Video

We can also do unboxing videos when the boxes arrive at the fairy door! We will let you know which fairy will be doing the video, so you have a chance to add some fun extras inside.

“Book Fairy for a Day”

Book fairies LOVE meeting authors. If you work with an author who would like a chance at getting involved as a book fairy, hiding their own books, then we will help to make this happen!

One example is from London, where book fairies met with Becky Albertalli and Adam Silvera to hide copies of their book, What If It’s Us? This is what Olivia from Simon & Schuster had to say about the experience:

“I was really happy with the book fairy for a day campaign, we were met by Cordelia and Zarina who were great at explaining the process to the authors, getting them involved and even giving them a little tour of the Southbank as we dropped books. It was a really positive experience and I think the photos and boomerangs etc. were a great addition.”

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Two very excited authors became book fairies in London this morning! As part of our #bookfairyforaday initiative, Becky Albertalli and Adam Silvera met with some regular book fairies to hide copies of What if it’s Us? along the South Bank. Have a look at all the pictures and videos – there are some great ones in there! 🌈 About the book: Critically acclaimed and bestselling authors Becky Albertalli and Adam Silvera combine their talents in this smart, funny, heartfelt collaboration about two very different boys who can’t decide if the universe is pushing them together—or pulling them apart. ARTHUR is only in New York for the summer, but if Broadway has taught him anything, it’s that the universe can deliver a showstopping romance when you least expect it. BEN thinks the universe needs to mind its business. If the universe had his back, he wouldn’t be on his way to the post office carrying a box of his ex-boyfriend’s things. But when Arthur and Ben meet-cute at the post office, what exactly does the universe have in store for them . . . ? Maybe nothing. After all, they get separated. Maybe everything. After all, they get reunited. But what if they can’t nail a first date even after three do-overs? What if Arthur tries too hard to make it work and Ben doesn’t try hard enough? What if life really isn’t like a Broadway play? But what if it is? What if it’s us? #ibelieveinbookfairies #authors #whatifitsus #author #writer #london #southbank #autumn #fall #newbook #bookstagram #instabooks #thethames #yafiction #youngadult #hashtagreads

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